Brand and Style Guide
Flurish Group visual identity
Welcome to Flurish Group’s Brand Asset section. All use of Flurish Group’s logos, symbols, and color profiling must follow these guidelines, including by third party publishers. All materials published by Flurish Group and its agents must also follow typography, brand, colors and styles. These guidelines help maintain the integrity of the brand and Flurish Group’s unique and visual identity.
The Flurish Group logo is a powerful logotype mark. It is a representation not only of our company, but our people, and our brand to the world. It is a valuable asset that must be used consistently in the proper, approved forms. Our gold leaf logo is one of our greatest distinguishing visual feature, an essential part of our brand identity.
It is rendered to maximize visual appeal and effectiveness, important qualities in a crowded and competitive marketplace.
The gold leaf foil logo on a black crow eclipse background or the gold leaf logo on a bright white eclipse background. Using the logos on a contrasting background is recommended. If foil placement is not within the leaf logo, please leave transparent to contrasted background as seen in the right logo.
Minimum Size And Small-Size Version
The minimum size of the logo in print is such that the “Leaf” in Flurish is no smaller than 150px width and 89px in hieght is the minimum size of the logo for the web.
Gold Leaf Substitution
HEX #9a712b RGB(154,113,43) CMYK(0,27,72,40)
HEX #000000, RGB(0,0,0), CMYK(0,0,0,100)
Typography ensures brand consistency across all visual materials. Typography is one of the most important design elements.
Flurish Group’s official font is Helvetica Regular. The official font is to be used in all communication materials.
To ensure readability, avoid:
- Font size smaller than 6 pt.
- Do not use ALL CAPS in the body of text.
Character Tracking Space - -73
Color is one of the most effective branch in ensuring a clear and consistent presentation of Flurish Group’s identity and is essential to maintaining excellence to a strong visual brand.
Our Gold Foil Leaf is one of our greatest distinguishing features.
PRIMARY FLURISH COLOR
HEX #ffffff, RGB(255,255,255), CMYK(0,0,0,0)
Flurish Black Crow
Hex #010101,RGB(1,1,1), CMYK(0,0,0,100)
Flurish Gold Foil / Brand Gold Color
HEX #cea167, RGB(206,161,103), CMYK(0,22,50,19)